Zakat, or almsgiving, is the third pillar. Social responsibility is considered part of one’s service to God and the obligatory act of Zakat enshrines this duty.
This experience emphasizes the notion of Zakat through a conceptual lens. The essence
of Zakat consists of two main aspects: embracing charity to keep a healthy cycle of wealth distribution amongst the Muslim community, as well as annually renewing the movement of funds and property. These aspects purify a Muslim’s wealth and their nature of being halal.
In placing a donation in the hourglass, the user will see a coin slowly fall through the dark liquid, symbolically “tainting” its nature. Once the coin reaches the middle part of the hourglass, it enters the “purifying” transparent layer, gradually cleansing the coin before it falls to the bottom and accumulates for the noble cause of charity. The scales serve as a symbolic reminder that a donation alters their Mizan al-Hasanat, scale
of good deeds.